Johor possesses a wide range of attractions, from the exciting metropolitan atmosphere of Johor Bahru to the forests of Endau-Rompin Park . The village of Desaru and the remote and beautiful islands in the South China Sea are favored by vacationers seeking a relaxed and natural holiday environment, while the state's commercial centres attract businessmen from all over the world.

Johor is the third largest (19,984 sq km) and one of the most developed states in Peninsular Malaysia. It is situated at the southern tip of the peninsula, just across the Straits of Johor from Singapore (with which it is connected by a road and rail causeway). Johor's population exceeds two million people, comprising an ethnic mix of Malays, Chinese, Indians, and other groups. Its capital is Johor Bahru.